Interlex Developing New Brand Positioning Strategy for American Heart Association/American Stroke Association
SAN ANTONIO, March 15, 2012 /PRNewswire/ -- The nation's leading advocacy organization for heart health and stroke prevention, treatment and support is working with Interlex to conduct branding, awareness and attitudinal research to develop a new positioning strategy for the American Stroke Association Brand. "For the past few months we've been deep into the research phase, conducting both quantitative and qualitative studies across General, African American, Asian American, Hispanic, South Asian, and Native American segments," said Interlex President and CEO Rudy Ruiz. The goal, according to Ruiz, is to help the Association build a brand platform and communications strategy which is universally appealing and multicultural at the core ...